Selling a house today is markedly different than it was just a few years ago. Much of the legwork is gone because digital marketing and online home shopping have pretty much supplanted the traditional methods. Today, people do a large share of their house hunting on their laptops, tablets, and/or phones. So, now, if sellers intend to compete in a competitive real estate market, they absolutely must utilize and leverage this technology. Let’s take a look, then, at 4 ways to use technology when selling your house in Southern California.
1. Use High-Quality Images for Online Listings
Almost all buyers today begin (and continue) their house hunting online. And this means that selling a home online nowadays is all about the images. If a home buyer can’t walk through the home in person, they want to see quality images of the interior and exterior.” Top-notch images and professional photography are now a must for online listings.”
In this area, there’s even more you can do with technology when selling your house in Southern California. And that is virtual staging.
“This is the digital enhancement of a home’s listing photos to show what the rooms would look like with furnishings and décor. It costs a small fee compared to the thousands you’d spend to have a professional stager decorate the home for your photos, and it can go a long way towards making your home look more livable.”
2. Create a Virtual (Possibly Interactive) Tour
Another effective way to use technology when selling your house in Southern California is by creating a virtual tour. This is no mere sideshow of images. It is, rather, a video-based tour that provides buyers an immersive experience – much more than just a walk-through.
Your virtual tour “can go as far as using camera technology that can be used with a VirtualReality extension of users’ phones.” This “can be a fantastic and easy way to enhance the marketing of your property.” And it can be even more effective if you make it interactive so that potential buyers can interact with you or your agent during the tour, asking questions and getting immediate feedback.
To find out more about using this highly effective tech tool, contact your [market-city] agent. Just call (805) 257-5780.
3. Consider Drone Photography
The use of drones is gaining in popularity and spreading into every area of life. And now drone photography is coming into its own in the real estate industry.
Here’s what industry insiders say about it: “Drone photography allows buyers to get a big-picture view of your home and its location. This includes aerial photography of local amenities, such as parkland, pools, beaches, and shops. The larger your piece of land, the better suited it is to drone photography, as long sweeping shots are highly effective. But drones can still be used to great effect with inner-city properties for both their ability to contextualize the property within its neighborhood and to provide impressive shots of less accessible architectural shots of your property.”
Keep in mind, though, that there are some restrictive laws governing the use of drones for money-making purposes. So make sure the professionals you hire are compliant in everything they do. Your best course here is to consult your agent to get the most out of drone photography.
4. Leverage Social Media
And, of course, you shouldn’t neglect to leverage the power and reach of social media as a way to use technology when selling your house in Southern California. You can do much of this on your own, using your own social media channels, such as Facebook and Instagram, to get the word out about your for-sale home. But you’ll get much greater reach by working with your agent.
A tech-savvy Southern California real estate agent will have her social media channels, especially Facebook, and will know how to use them effectively. Consider this: “One of the most important statistics you can remember when selling a home is that 93 percent of social media traffic on realtor websites comes from Facebook. This social media platform will be your greatest tool for marketing your property and attracting consumers to your home.”
Use a Tech-Savvy Agent to Sell Your House in Southern California
Today, effective real estate marketing simply demands the use of technology when selling your house in Southern California. And that also means you’ll need a local agent who is conversant with all the latest and most effective technological tools and strategies – including virtual staging, virtual tours, drone photography, and social media. Traditional marketing methods still work, but they just aren’t enough anymore. So you have to use digital marketing, and you need an agent who has mastered it.
But you do need a strategic plan in order to use technology when selling your house in Southern California, one that deploys the best tools and strategies for your property and your situation. Find out how our agents can help you use technology to sell your home. Give us a call today at (805) 257-5780.